Agenda for World Tea Virtual Summit: What Now?

Note: Times below for each session are Eastern Standard Time (EST)


Day One
Monday, October 12 | 1:45pm-5:30pm EST

1:45pm-1:55pm
Introductory Remarks

Speakers:

  • Tim McLucas, VP & Market Leader, Hospitality Market, Questex
  • Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo

2:00pm-2:20pm
State of the Industry

Speaker: 

  • Peter Goggi, President, Tea Association, USA


2:25pm-2:50pm
The Profitable Perks of Personality - How to infuse your personality into your business to jumpstart success! 

“The Secret to Succeeding in Business is in the first to letters of Business… Bu!” A mantra that Tea Master and personal Brand expert Daniel Lewis has used over the last 9 years to build an a multi award winning tea business. What happens when you remove “the Steve Jobs” from “the Apple’s” of the world… You end up bringing them back. Removing personality from your business can often result in the downfall of any company. So, how does one incorporate personality into their business? Step 1… Join the session and leave the rest up to Daniel!

Speaker:

  • Daniel LewisOwner, T By Daniel


3:25pm-3:45pm
Spotlight on Japan: Innovation in Organic Matcha
Sponsored by Matcha Organic Japan

Speaker:

  • Kunikazu Mochitani, Matcha Organic Japan


4:00pm- 4:40pm
Lessons Learned from the Crisis and How to Apply to Your Business

COVID 19 has upended the tea industry’s marketing strategies.  In our new reality, what marketing strategies will work in place of one-on-one engagement with customers? To provide solutions, a group of tea professionals from different types of tea businesses will share their marketing strategies for not only surviving but thriving during these challenging times.

Speakers:

  • Kyle Stewart, The Cultured Cup in Texas
  • Brandon Friedman, Rakkasan Tea Company
  • Chris Olsen, Teatulia
  • Cecilia Corral Osorio, Escuela Mexicana de Te
  • Andrés Jurado Rivera Torres, Escuela Mexicana de Te

5:00pm- 5:30pm
Virtual Happy Hour
Sponsored by Matcha Organic Japan

Registration Perk

FREE samples of high quality organic matcha from Japan! (Limited availability)

The first 1,000 US attendees to register for the World Tea Virtual Summit will receive free organic matcha samples, shipped straight to your door. Samples will be used during the Virtual Summit Happy Hour on October 12 at 5:00pm EST, sponsored by Matcha Organic Japan.

Exciting matcha drinks and cocktails will be prepared.

Register today!

Day Two
Tuesday, October 13 | 2:00pm-5:30pm EST

2:00pm-2:15pm
Introductory Remarks

Speaker:

  • Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo

2:20pm-2:50pm 
KEYNOTE - In Good Taste

Sebastian Michaelis will talk about his role as a professional tea taster for the second largest tea company in the world and how he was trained to classify any tea using Tata’s in-house tasting language. How taste is more than just a sense but is entwined biologically with smell and long-term memory, and the impact that the environment and mood can play in influencing taste. Finally the importance of connecting with your consumers by understanding how their taste is shaped by culture, history and upbringing.

Speaker:

  • Sebastian Michaelis Head of Tea, Tata Global Beverages

3:00pm- 3:45pm
Staying Relevant in 2020 in Product Development and Messaging

Speaker:

  • Maria Uspenski, Founder & CEO, The Tea Spot
  • Plus, don't miss special surprise guest speakers during this session!


4:00pm- 4:50pm
Embracing Tea Into a Plant Based Life-Style
Sponsored by ITO EN North America

Speaker:

  • Rona Tison, Senior Vice President at ITO EN (North America) INC

5:00pm-5:30pm
Virtual Happy Hour

This is more than a Tea, this is a life changing experience.  Join this Happy Hour for a wee taste of Scotland, see the first and only Artisan Hand Harvested Wild Mountain Highland Heather Tea, and enjoy the experience.
Sponsored by 


Day Three
Wednesday, October 14 | 1:50pm-5:30pm EST

1:50pm-2:00pm
Introductory Remarks

Speaker:

  • Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo

2:00pm-2:25pm
Home Grown Content

Speaker:

  • Tony Tellin, Co-Founder, A. Tellin Company

2:30pm-2:50pm
Revolution in Controlling Your Infusion with New Technology
Sponsored by Menna Corporation

Speaker:

  • Orit Eisenberg, Menna Corporation


3:00pm-3:55pm
Best of Tea Awards

Recognizing the companies, products, individuals and expertise that are leading the industry in 2020.
Sponsored by The Tea Spot

Speakers:

  • Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo
  • Shabnam Weber, President, Tea and Herbal Association of Canada


4:00pm-4:45pm
Building a Robust Ecommerce Platform for a Rapidly Changing Sector

Speakers: 

  • Shabnam Weber, President, Tea and Herbal Association of Canada
  • Kevin Gascoyne, Tea Buyer/Taster, Camellia Sinensis Tea House
  • Michael Cramer, CEO, Adagio Tea
  • Jeffrey Champeau.  Marketing Director, Rishi Tea
  • Sarah Segal, Davids Tea

5:00pm-5:30pm
Virtual Happy Hour

Best of Tea Awards | Featuring 10 categories on Wednesday, October 14 at 3:00pm EST
Sponsored by The Tea Spot

Recognizing the companies, products, individuals and expertise that are leading the industry in 2020. Awards will be presented by Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo and Shabnam Weber, President, Tea and Herbal Association of Canada.

View the Finalists! 2020 Best of Awards Top 3 Picks in no particular order.

  • Best Tea Advocate    
  • Best Tea Campaign    
  • Best Tea Publication    
  • Best Global Tea Excellence    
  • Best Tea Product    
  • Best Service Excellence Award    
  • Best Tea Video Content    
  • Best Tea Startup    
  • Best Tea Culinary/Craft Application
  • Best Tea Industry Innovation    
View finalists Group

World Tea Virtual Summit is Sponsored by

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